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Privacy

Last updated June 25, 2026

Whatsit helps you bring a name back to the tip of your tongue, reach the people who matter, and remember what's coming up. It's built to keep as much as possible on your own iPhone. This page explains what stays on your phone, the few things that use the internet, and how that information is handled.

What stays on your phone

These never leave your device. They're stored on your iPhone and aren't sent to us or to anyone else.

On your iPhone
The people and places you add Names, photos, phone numbers, and the little details you note are saved on your iPhone — not on a server.
Reaching people and places When you describe someone to call, the matching happens right on your device.
Your plans and reminders Everything you save to remember, and the reminders for it, stay on your phone.

What uses the internet

A few features need to look something up online. When they do, only the words needed for that one request are sent — never your contacts, your plans, or your saved list.

Uses the internet
Finding a name When you describe a movie, show, person, or thing you can't name, that description is sent to find the answer — along with a photo or trailer for it.
Saving a new person or place When you save, the note you wrote is sent once so Whatsit can pick out the key details it matches against later.
The quiz games The games fetch their questions from the internet.
These requests go to Whatsit's own server, which passes them along to the services below to get an answer, then returns it to your phone. There are no accounts and nothing to log into, so what's sent isn't tied to your name. Whatsit's server doesn't keep it after the answer comes back.

Services that help answer these requests

To answer the requests above, Whatsit's server relays them to a small number of trusted services. Each receives only the content of that specific request, and handles it under its own privacy policy:

Whatsit's server doesn't store the content of your requests. These services may process them transiently to do their job, and any retention is governed by their own policies linked above.

Permissions Whatsit asks for

Whatsit only asks for what a feature needs, and only when you use it. You can change any of these anytime in your iPhone's Settings.

Contacts

So you can bring people in from your address book to call. Importing is your choice, and the people you bring in are stored on your phone.

Microphone & Speech Recognition

So you can speak instead of type. Speech is turned into text by Apple's speech recognition, which is part of iOS and governed by Apple's privacy policy. You can turn voice off in Settings and type instead.

Photos

So you can add a picture to a person or place. Photos you choose stay on your iPhone.

Notifications

So Whatsit can remind you about a plan on the day it's due. Reminders are scheduled on your device.

Keeping and removing your information

Your people, places, plans, and photos live on your iPhone for as long as you keep them. You're in control:

No ads, no tracking, no selling

Whatsit doesn't show ads, doesn't track you across other apps or websites, and never sells your information. The app has no analytics or advertising tools built in.

This website

This site (whatsitnamed.com) is a simple set of pages with no sign-in. Like most websites, the host that serves it may keep basic technical logs (such as the type of device and the time of a visit) to keep the site running and secure. The site doesn't use advertising trackers.

Children

Whatsit is made for adults and isn't directed to children under 13. It doesn't knowingly collect information from children.

Changes to this policy

If this policy changes, the new version will be posted here with an updated date at the top. Meaningful changes will be noted in the app or on this site.

Contact

Questions about privacy, or anything else? Email support@whatsitnamed.com and a real person will get back to you.